BRANDS

The Power of our Brands

BLUESCOPE STEEL'S VALUE-ADDED BRANDS DIFFERENTIATE THE COMPANY'S MARKET OFFER AND ARE IMPORTANT ASSETS TO OUR BUSINESS.

MELBOURNE, VIC., AUSTRALIA
The whimsical Victorian College of the Arts building showcases contrasting COLORBOND® steels.

In Australia, our core brands - COLORBOND®, ZINCALUME® and XLERPLATE® steels and the LYSAGHT® range - are well recognised as market leaders in the building, construction, and manufacturing industries.

We are extending the reach of our brands as our business enters new markets. Our LYSAGHT® brand is expanding across our footprint, and regional brands, such as Clean COLORBOND® steel in Asia, build our reputation as a provider of solutions for demanding conditions.

The BlueScope Butler business has brought the BUTLER® brand of pre-engineered buildings and the VISTAWALL® range of architectural products into the portfolio. BlueScope Water has added brands such as HYDRORIB® drainage pipes, WATERPOINT® rainwater tanks, AGRIRIB® low-pressure irrigation pipe, and GALAXY® water tanks.

Our customer partnership program - 'Steel By' - builds on the value of the BlueScope Steel brand to give our partners a competitive edge.

CELEBRATING 40 YEARS OF COLORBOND® STEEL

In 2006, COLORBOND® steel turned 40. Around six million tonnes of COLORBOND® steel have been produced since 1966, such that it has developed a unique position in Australia's built environment. COLORBOND® steel is a national iconic brand in Australia that stands for trust, beauty, quality, innovation and long life.

The 20 colours of COLORBOND® steel which range from Woodland Grey®, Manor Red® and Deep Ocean® to Pale Eucalypt® and Windspray®, provide living colour and inspiration for any home or building. Today, nearly half the new homes in Australia have a COLORBOND® steel roof. Flexible and lightweight, COLORBOND® steel roofing regularly features in architectural award winning residential and commercial designs. Come rain, hail or sunshine, it is tough, resilient and designed to withstand the harsh Australian conditions - yet still beautiful. That's why it's so well loved.